SCANDINAVIAN
BIOLAB
PAID ADS
STRATEGY
VIDEO
Scandinavian Biolab offers naturally derived hair care products, clinically tested to help reduce hair loss and support hair growth.
My role as Senior Videographer / Editor involved taking ownership of the end to end video production process. From facilitating brainstorm sessions, storyboarding, working with external agencies, models and studios to making all the final edits in after effects and premiere pro.
A large portion of my work was in Meta Ads, since this was our largest revenue stream. Creating multiple new videos and iterations each week to help support our creative strategy, CAC + ROAS.
Meta Ads
A large portion of my work has been creating in-house facebook ads. My role included facilitating brainstorming sessions, storyboarding, sourcing actors and editing. And from there creating multiple tests and iterations.
Campaigns
We recently starting working on campaigns for youtube and other popular streaming platforms in germany. Testing 3 concepts around objections people have on hair growth, in a relatable format. Here my role was in concept development,
storyboarding, actor management and editing
Instagram Reels
Our organic content has often been for product launches and customer testimonials. They are more brand focused and less 'native \ meta' like.
TV Ads
We launched a TV campaign into germanys biggest TV channels 'Prosieben' the goal was to raise brand awareness and get a younger generation to start thinking about hair loss products. We worked directly with an external TV agency, my role here was to help execute a concept and liase with the agency and TV stakeholders. I also was responsible for managing & editing the content after the campaign. Check out the result
STATIC ADS
Static Ads is another area that I love to hone! These are some of the ads I conceptualised and edited myself! Take a look below!
Because our 'Stronger thicker, did you go to turkey" angle did so well. I doubled down on the concept to create digital 'out of home campaigns' on the concept of flying to turkey for a hair transplant. Handling the objections many of our customers face.
